Know your real profit before you place the order.
Start free. Upgrade to unlock advanced analytics, pricing strategy, and risk simulation.
Used by Amazon sellers, importers, and product businesses
Annual plans are billed once per year — no recurring monthly charges.
Free Plan — Always Free
Full P&L calculator, break-even price, max safe ad spend, cash flow, and all 9 risk warnings. No credit card required.
Starter
$5.75/mo · save $39 vs monthly · billed once per year
Core profit analysis for sellers who want to stop guessing.
- Full profit & loss calculation
- True landed cost (with tariffs)
- Break-even price
- Max safe ad spend
- Cash flow requirements
- All 9 risk warnings
- Full suggestion engine
- Save up to 5 scenarios
- PDF & CSV export
- Channel fee presets (Amazon, Shopify, eBay…)
- Pricing Strategy Engine
- Margin Safety Meter
- Scenario comparison tool
- Reality Check Engine
- Unlimited saved scenarios
- Decision Engine (weekly buying & inventory decisions)
Growth
$9.92/mo · save $61 vs monthly · billed once per year
Everything in Starter plus the Pricing Strategy Engine to know what you should charge.
- Everything in Starter
- Pricing Strategy Engine
- Minimum Survival Price (with safety guidance)
- Healthy Margin Price (by brand strategy)
- Suggested Selling Price Range
- Product Role Pricing (entry / core / premium)
- Margin Safety Meter (LOW / MEDIUM / STRONG)
- Save up to 25 scenarios
- Scenario comparison tool (up to 4 deals)
- Reality Check Engine
- Unlimited saved scenarios
- Decision Engine (weekly buying & inventory decisions)
Pro
$19.92/mo · save $109 vs monthly · billed once per year
The complete decision engine. Simulate risk, compare unlimited deals, and price with confidence.
- Everything in Growth
- Reality Check Engine (stress-test ads, returns, fees)
- Unlimited saved scenarios
- Priority scenario comparison (unlimited)
- Early access to new features
- Decision Engine (weekly buying & inventory decisions)
The Real Problem
You Don't Lose Money on Pricing…
You lose money on buying the wrong products, holding inventory too long, and tying up cash in slow movers.
Wrong Products
Ordering SKUs that don't move fast enough to justify the cash you put in.
Too Long on Shelves
Every extra day your inventory sits, your effective margin shrinks.
Cash Tied Up
Slow movers lock your capital and prevent you from buying what actually sells.
Decision Engine
Upload your inventory data every week and get clear recommendations: what to reorder, what to hold, where your cash is at risk, and how much you can safely spend.
Engine
Cancel anytime. Billed monthly.
Calculator + Decision Engine. Know what to buy, what to hold, and where your cash is at risk — every week.
- Everything in Pro (calculator)
- Decision Engine — Weekly Recommendations
- CSV upload (inventory + sales)
- Manual SKU input
- Reorder / hold / reduce recommendations
- Dead inventory alerts
- Advanced tracking & history
- Priority support
Pro Engine
Cancel anytime. Billed monthly.
Everything in Engine plus advanced tracking, historical trends, and deeper analysis.
- Everything in Engine
- Advanced tracking & history
- Historical inventory trends
- Week-over-week comparison
- Deeper analysis reports
- Export full decision history
- Priority support
Elite
Cancel anytime. Billed monthly.
The full platform with priority support and custom reporting for serious operators.
- Everything in Pro Engine
- Priority support
- Custom reports
- Dedicated onboarding session
- Early access to all new features
"One bad inventory decision can cost $10,000+."
This system is designed to prevent that.
Already purchased the calculator?
Upgrade and get full calculator access included, plus credit toward your first month.
Your existing plan access is preserved.
AI-Powered Market Intelligence
Monitor your competitors, get pricing recommendations, and receive weekly operational briefings across your full product catalog — powered by real Amazon and eBay data.
Beacon Starter
Cancel anytime. Billed monthly.
Perfect for sellers with a small catalog who want to understand their competitive position and get their first AI market analysis.
- Up to 10 monitored products
- First SKU onboarding analysis (Feature 1)
- Competitor price monitoring (Feature 2)
- Weekly batch analysis (Sunday 2 AM)
- 5 competitors tracked per product
- Amazon + eBay data sources
- Price change alerts (5%+ threshold)
- BSR surge alerts
- Pricing Recommendation Engine
- Decision Engine Advisor
- Daily batch analysis
Beacon Growth
Cancel anytime. Billed monthly.
For growing sellers who need data-backed pricing decisions and a weekly operational briefing to stay ahead of the competition.
- Up to 50 monitored products
- Everything in Beacon Starter
- Pricing Recommendation Engine (Feature 3)
- Decision Engine Advisor (Feature 4)
- 3x/week batch analysis (Mon/Wed/Fri)
- 10 competitors tracked per product
- Accept/Dismiss pricing recommendations
- Weekly operational briefing
- Reorder queue + margin alerts
- Cash flow notes
- Daily analysis
- 20 competitors per product
Beacon Pro
Cancel anytime. Billed monthly.
For serious sellers managing large catalogs who need daily monitoring, deep competitor intelligence, and the full AI feature suite.
- Up to 100 monitored products
- Everything in Beacon Growth
- Daily batch analysis (2 AM UTC)
- 20 competitors tracked per product
- Priority AI model (GPT-4o)
- Full analysis history
- Bulk product import
- API access (coming soon)
Beacon Intelligence Engine — Feature Comparison
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Monitored products | 10 | 50 | 100 |
| Feature 1: Onboarding analysis | |||
| Feature 2: Competitor monitoring | |||
| Feature 3: Pricing recommendations | |||
| Feature 4: Decision Engine Advisor | |||
| Batch frequency | Weekly | 3x/week | Daily |
| Competitors per product | 5 | 10 | 20 |
| AI model | Standard | Standard | GPT-4o |
| Full analysis history |
Stop guessing what to buy.
Upload your data. Get your answer. Make better decisions.
Full Feature Comparison
Every feature, every tier — no surprises.
| Feature | Free | Starter | Growth | Pro |
|---|---|---|---|---|
| Price | Free | $69/yr $5.75/mo(save 36%) | $119/yr $9.92/mo(save 34%) | $239/yr $19.92/mo(save 31%) |
| Full P&L calculation | ||||
| True landed cost (with tariffs) | ||||
| Break-even price | ||||
| Max safe ad spend | ||||
| Cash flow requirements | ||||
| All 9 risk warnings | ||||
| Full suggestion engine | ||||
| PDF & CSV export | ||||
| Channel fee presets | ||||
| Save scenarios | 5 scenarios | 25 scenarios | Unlimited | |
| Pricing Strategy Engine | ||||
| Minimum Survival Price | ||||
| Healthy Margin Price | ||||
| Suggested Price Range | ||||
| Product Role Pricing | ||||
| Margin Safety Meter | ||||
| Scenario comparison (up to 4) | ||||
| Reality Check Engine | ||||
| Unlimited scenario comparison | ||||
| Early access to new features |
Common Questions
Everything you need to know before upgrading.
Is the free plan really free?
Yes — the free plan includes the full P&L calculator, break-even price, max safe ad spend, cash flow requirements, and all 9 risk warnings. No credit card required. Paid plans add PDF/CSV export, saved scenarios, and advanced analytics.
What's the difference between monthly and annual billing?
Annual billing charges you once per year at the lower rate — Starter $49/yr, Growth $79/yr, Pro $199/yr. Monthly billing renews each month at a 20% premium (Starter $59/mo, Growth $95/mo, Pro $239/mo). Annual saves you roughly 17%.
Can I upgrade from Starter to Growth or Pro later?
Yes. On annual plans you only pay the difference when upgrading. Your saved scenarios carry over.
What is the Pricing Strategy Engine?
It calculates your Minimum Survival Price, Healthy Margin Price, Suggested Selling Range, and Product Role Price based on your brand strategy and product positioning. Available on Growth and Pro.
What is the Reality Check Engine?
A Pro-only stress-test tool that simulates worst-case scenarios: what happens if your ad costs double, your return rate spikes, or platform fees increase by 20%.
Can I use the Decision Engine without a subscription?
Yes — the Decision Engine is available as a free preview today. Subscriptions with saved analysis history and week-over-week tracking are coming soon.
Is my payment secure?
All payments are processed by Stripe, the same infrastructure used by Amazon, Google, and Shopify. We never see your card details.
What if I'm not satisfied?
We offer a straightforward refund policy. If the tool doesn't work for your use case, contact us within 14 days of purchase and we'll make it right. See our Refund Policy for full details.
Still have questions?
Contact us at [email protected]